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Uses of Company Profiling

Company profiling is used to gather business intelligence on competitors, prospects, customers and suppliers. It supports activities, such as:

  • Preparing for meetings
  • Evaluating new business opportunities
  • Planning marketing campaigns
  • Preparing sales and financial forecasts
  • Researching potential merger and acquisition targets
  • Tracking industry trends

Company profiling involves drilling down into a companys corporate family structure, and tracking relevant news stories and trade articles, SEC filings, revenue patterns and growth history. Many business information resources exist to support these company research efforts.

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