Logo Design
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Before you design a logo, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark â€" a logo reflects a business's commercial brand via the use of shape, fonts, colour, and / or images.
A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create a logo that will do its job.
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Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
An effective logo should be timeless â€" that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?
An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.
How you position the logo should be appropriate for its intended purpose. For example, if you are designing a a logo for children's toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm
High Quality! We create all custom logo designs. We do not recycle designs or use clip art for our logos. |
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About Logo Design
A logo must be simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or unique without being overdrawn.
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